Kwasi was the mastermind behind Sean "Diddy" Combs' new media empire, simultaneously overseeing the development and marketing for Diddy's brands, including: Ciroc, Sean John Fragrance, Sean John Clothing and Bad Boy Entertainment. While leading Bad Boy's new media initiatives, Kwasi devised the communication and technology driven marketing strategies for a wide range of campaigns. Throughout his storied career he has executed global marketing campaigns for artists and brands such as: Ice Cube, Prince, Pharrell Williams, Wu Tang Clan, LL Cool J, Outkast, Gnarls Barkley, John Legend, Snoop Dogg, Mary J Blige, The Roots, The Fugees, Cypress Hill, Diageo, Sony Music and Estee Lauder. Kwasi began his career as an Investment Banker at Citigroup's' Salomon Smith Barney after graduating from The University of Pennsylvania with a degree in International Politics. His specialties: Online Marketing, Public Relations, Media Buying, Brand Development/Management, Political Positioning, Social Network Marketing, Media Production, Product Placement/Integration, Artist Management.